2025 Webinar Series: Non-Traditional Referrals: Creating New Opportunities for Donation (Group)

Includes a Live Web Event on 12/03/2025 at 2:00 PM (EST)

Description: Discover how non-traditional referrals can open new doors for donation opportunities. This webinar kicks off with an exploration of what defines a non-traditional referral and why it matters. You’ll then dive into the process, education, and real-world challenges of collaborating with agencies across six different states each with unique lessons learned along the way. We’ll wrap up by answering the key question: What does success really look like? Bring your questions for an interactive Q&A session to close out this dynamic presentation.

Target Audience: This webinar is for tissue banking professionals across the entire donation, recovery, processing, and distribution continuum.

Michael Reeney, NRP, CTBS

Tissue Development Lead

New England Donor Services

Michael Reeney is a Massachusetts Certified and Nationally Registered Paramedic with over 34 years of experience in pre-hospital emergency care and critical care transport medicine. For the past 17 years, Michael has served as a Tissue Donation Coordinator, working closely with clinicians to screen potential donors and guiding families through the opportunity of tissue donation.

In the last four years, he has played a key role in expanding donor potential by collaborating with the State of Maine EMS system to develop referrals for scene deaths — an effort that has strengthened the connection between emergency medical services and donation programs.

Most recently, Michael was promoted to Tissue Development Lead, where he continues to drive innovation, education, and growth in the field of tissue donation.