2026 Webinar: Unlocking the Value: Maximizing Your AATB Membership Benefits

Includes a Live Web Event on 06/03/2026 at 2:00 PM (EDT)

Description: Get ready to unlock the full power of your AATB membership. Whether you're brand new or a long time member looking to rediscover everything at your fingertips, this webinar will show you how to make the most of the membership benefits AATB offers. We’ll take you on a guided tour of the member portal, spotlight must use tools like the membership directory, standards access, councils, and committees, and show you how to tap into the Learning Center with confidence. You’ll also get a clear, high level overview of CTBS certification and renewal, so you know exactly where to begin. If you want to stay informed, connected, and fully equipped to take advantage of your membership, this is the session you won’t want to miss.

Target audience: AATB members.

Michael Gilbert, MBA, CTBS

Manager, Donor Services

Michael E. Gilbert, MBA, CTBS is a Technical Trainer, Donor Services with CryoLife. He is a 2010 graduate of Kennesaw State University with a Bachelor Degree in Sport Management, and a 2012 graduate of Shorter University with a Master’s Degree in Business Administration. Michael obtained his CTBS designation in 2006, and is also certified as an Emergency Medical Technician with the Pennsylvania Department of Health.

Michael began working at CryoLife in 2004, after transitioning from a career in the Fire/EMS industry. He started as a Donor Services Coordinator in the Donation Support center where he would screen donors with the Recovery Partners. After about a decade in the role (with increasing responsibilities) he was promoted to his current position as a Technical Trainer. As a Trainer, Michael has held workshops with Recovery Partners across the country, focusing on cardiovascular tissue recovery techniques.

Julie Bly

Director of Membership

AATB

Julie A. B. Bly, M.P.S., is a seasoned association professional with more than two decades of experience turning membership programs into engaged communities. As Director of Membership for the Association for Advancing Tissue and Biologics (AATB), a role she has held since 2018, she focuses on membership growth, retention, and engagement, leading initiatives that help strengthen connections and deliver value to members.

Her career reflects a deep commitment to the power of professional communities. Before joining AATB, Julie held roles with the International Cemetery, Cremation and Funeral Association (ICCFA) and the Pennsylvania Association of School Business Officials (PASBO), where she supported membership and exhibitor programs. Known for her ability to translate goals into meaningful member experiences, she has consistently delivered measurable gains in engagement, retention, and revenue.

Julie holds a Master of Professional Studies in Organizational Leadership, a Bachelor’s in Business Administration, and an Associate’s degree in Legal Studies from Central Penn Business College. Outside the office, Julie enjoys spending time in the kitchen trying out new recipes, working in her garden, and getting outdoors for camping trips, especially when it means unplugging, touching trees, and relaxing with family and friends.